Erin Simpson, HUGO BOSS’s head of womenswear for Asia Pacific, shares her must-know styling tips.
What does a day in the world of fashion buying look like for you?
Every day is different! A large part of my role involves visiting the markets I buy for and ensuring their needs are met in terms of product and sizing requirements. I always have my finger on the pulse and keep up to date with the local trends, street style and what competitors are doing. A lot of travel is involved, I fly to our headquarters in Germany several times a year to view the new collections and present local knowledge feedback to help shape the looks of the season.
Over the next few weeks, I will be based in the office buying for Spring Summer 2018.
What will you be wearing this winter?
A statement coat. One of the most important purchases of the season is the winter coat and I think it is worth investing in one that can transform an outfit and really make a statement. There are so many fabulous styles coming through this season with beautiful detailing, patterns and embroidery. The black and white check coat from BOSS womenswear is a great example and one of my ‘must haves’ for the season.
What should every woman have in their wardrobe?
I think a beautiful knit – a cashmere sweater is the cornerstone of every woman’s wardrobe: it’s versatile, comfortable and adds a touch of luxury.
Favorite trend of the moment?
I love how varied fashion is at the moment, not just the amount of print, texture and interesting fabrics but also the play on proportions – there are lots of new silhouettes and shapes coming through for women to experiment with. I’m loving the new midi-length that we are seeing lots of.
Favorite piece from the current collection?
My favourite outfit from the current collection and in store now would have to be the blue knit dress paired back with a cool sneaker and a chic bag. The athleisure trend is dominating right now and this look channels it perfectly.
Can you give us a sneak peek of what we might see from HUGO BOSS in the coming seasons?
We have a beautiful fall/winter collection coming in from July, it focuses heavily on soft construction and easy dressing with modern feminine detailing. It incorporates lots of beautiful prints and interesting fabric finishes including metallic and plisse.