Italian fashion house Gucci is standing with the global community to fight the COVID-19 pandemic by making two donations to crowdfunding campaigns.
Locally, Gucci will donate âŹ1 million to the Italian Civil Protection Department in partnership with Intesa Sanpaolo. Globally, Gucci will donate another âŹ1 million to the COVID-19 Solidarity Response Fund in support of the World Health Organization, through a matching campaign with Facebook.
The initiative follows donations from Kering, Gucciâs parent company, in China, Italy and France and the production of over 1 million masks and gowns for healthcare personnel.
âThis pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world. Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before,â wrote Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci in a letter announcing the initiative to the companyâs employees around the world.
In Gucciâs home country of Italy, which has been particularly affected by the crisis, âŹ1 million will be donated to the valiant efforts of the National Civil Protection Department through Intesa Sanpaoloâs ForFunding crowd-funding platform. A dedicated webpage gucci.forfunding.it will allow the #GucciCommunity to make donations too. The funds will be allocated by the Italian National Civil Protection Department, to reinforce Italyâs health services and organizations managing the emergency, with the creation of new ICU beds as a priority.
Internationally, Gucci will contribute âŹ1 million to the United Nations Foundationâs COVID-19 Solidarity Response Fund in support of the World Health Organization (WHO) through a Facebook US$10 million matching fundraiser. The COVID-19 Solidarity Response Fundâs aim is to support WHOâs lifesaving work across countries, including to help track and understand the spread of the virus, to strengthen patient care and ICUs, to improve supplies for health personnel, including of protection devices, and to accelerate the development of vaccines and therapies.
The #GucciCommunity will be able to donate to the fund through a donate feature that will be hosted on Gucci’s Instagram stories.
The house’s other social media channels and gucci.com will also feature links to donate to both of the initiatives. At the same time, Gucci will put its social media accounts, with over 70 million followers, at the disposal of the World Health Organization to help amplify official public service information to protect the health, safety and wellbeing of the community.