Thinking about investing in a luxury fragrance? Nick Smart, fragrance guru and founder of Agence de Parfum, is across everything happening in the world of niche fragrance right now.
The biggest changes that are happening in fragrance right now are… shared fragrance that both men and women can wear and a trend toward multi-functionality scents that can be worn at any time. Travel sizes and discovery sets are in very high demand as well.
The fragrance fanatic right now is… more informed and more ingredient savvy. There’s been a move towards clean fragrances, ethically sourced ingredients and an increase in online traffic. In the niche category the astute customer is still looking for the experience and a chance to ask questions and discover new fragrances.
The current fragrance notes to watch are… iris and mimosa notes are currently on trend, lending to fragrances a powdery, sophisticated nuance.
The mistake we make when shopping for fragrance is… not trying enough fragrances. Aim for at least three, one being the fragrance you like most, then compare it with at least two alternatives.
Luxury fragrances are worth spending on because… of the quality, refinement, packaging, and most importantly, the story behind the brand. The history, production methodology and pure raw materials. These natural, superbly constructed fragrances will last on the skin up to three times more, due to higher concentration of raw materials.
This season I will be wearing… Santal Volcanique by Maison Crivelli.
Favourite place to shop for fragrance… Lubin Boutique Paris
The best masculine fragrance right now is… Santal Volcanique – Maison Crivelli – easy wearing, sandalwood, multi functional.
Best feminine fragrance right now is… Phantasma by Liquides Imaginaires, it’s a soft, delicate woody/citrus floral – easy wearing.
Best shared fragrance right now is… Idole De Lubin- Woody, sophisticated, multi functional, warming, robust, long lasting.
