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WORLD EXCLUSIVE: Coldplay Release New Music in the Otago Daily Times

Coldplay lead singer Chris Martin performs during the iHeartRadio Music Festival

WORLD EXCLUSIVE: Coldplay Release New Music in the Otago Daily Times

15 cryptic advertisements appeared in the Otago Daily Times, what readers didn't realise, they were the lyrics to the new Coldplay songs out Friday.

WORLD EXCLUSIVE: Coldplay Release New Music in the Otago Daily Times

British musical giant Coldplay chose the Otago Daily Times, of all the world’s media outlets, to reveal lyrics to their new album.

Each individual set of lyrics appeared as religious allusions and several contained passages in the Persian language Farsi.

Many of the advertisements outlined the accompanying chords to the songs.

The album, Everyday Life, will be released on Friday.

A Warner Music New Zealand spokeswoman said the ODT was the only newspaper in the world to feature the lyrics to the 15 songs. It wasn’t the first time the ODT was used by the band for the exclusive release. It was also one of a handful of newspapers around the world  to feature the album’s track listing on October 24, ”spotted by eagle-eyed fans in their classified section”, the spokewoman said.

The band later tweeted to their 23.7 million Twitter followers yesterday afternoon that anyone in the ”Dunedin area of New Zealand” could find the lyrics to all the songs from their upcoming album in the ODT.

The message is signed off with ‘PH’, meaning Coldplay manager Phil Harvey.

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