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Witchery Launches Tenth White Shirt Campaign


Witchery Launches Tenth White Shirt Campaign
100% of the proceeds from Witchery's new White Shirt collection go to the Ovarian Cancer Research Foundation to help fund new research.

Witchery’s annual White Shirt campaign in support of the Ovarian Cancer Research Foundation (OCRF) kicks off again this April ahead of White Shirt Day on the 8th of May. To celebrate the tenth anniversary of the campaign, Witchery has released 10 beautiful white shirts. Each shirt has a unique style, but throughout the collection there is an understated femininity found in delicate fabrics of silk and lace.  

Each shirt has been uniquely designed to flatter the female figure and empower women. Witchery will donate 100% of the proceeds directly to the OCRF to help fund research into the early detection and treatment of ovarian cancer for every White Shirt sold.

A number of Australian women are supporting the camaign, including model Samantha Harris, actress Jodi Gordon, Network Ten presenter Jessica Rowe, E! Australia host Ksenija Lukich, actress Maddison Brown; Ovarian Cancer patients Letitia Linke, Leane Flynn, Helen Powel, Jemima Leydon; and OCRF research fellow Dr Caroline Ford. “Statistics show that one Australian women dies of ovarian cancer every ten hours. Without an early detection test for ovarian cancer, ten remains a number without hope”, says Lucinda Nolan, CEO of OCRF. “Through the purchase of a white shirt, we can together work to further vital research and ensure that every woman, everywhere – is free from the threat of ovarian cancer.”

View campaign imagery, our favourite shirts in the gallery below. Shop the White Shirts online and instore from at



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