The easy-to-wear white shirt has long been a go-to in our wardrobe. But once 8 May rolls around each year, there’s another reason why you’ll find us reaching for our white shirts.
This year marks the 12th year that Witchery has teamed up with the Ovarian Cancer Research Foundation to help support crucial ovarian cancer research through its annual White Shirt Campaign.
Unfortunately, ovarian cancer is often hard to detect in its early stages as it often has no symptoms and when it does, its symptoms – which can include bloating, abdominal pain and menstrual changes – are often mistaken for more for less serious illnesses. Over 70% of women diagnosed are
already in the advanced stages of the disease. Of these women, 75-80% will not survive more than five years.
“Over 50% of the community incorrectly believe a pap test diagnoses ovarian cancer,” explains Lucinda Nolan, CEO of Ovarian Cancer Research Foundation. “This has ultimately led to ovarian cancer being the leading cause of death of all gynaecological cancers. We must find an early detection to save lives.”
Witchery’s White Shirt Campaign hinges on the importance of medical research and the vital development of an early detection test for ovarian cancer that is as readily available and accessible as a pap test or mammogram.
To date, Witchery has contributed over $13 million to the Ovarian Cancer Research Foundation, going a long way towards helping fund research, scientists, innovative projects and essential research equipment.
But the fight against ovarian cancer isn’t over yet. This year, Witchery has released the Witchery White Cotton Shirt, which is available to shop online at witchery.co.nz.
Between now and 31 May, 100 per cent of the gross proceeds go to the OCRF.
Find out more about the signs and symptoms of ovarian cancer here.
