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Watches and Wonders: Van Cleef & Arpels launches new Ludo Secret creations


Watches and Wonders: Van Cleef & Arpels launches new Ludo Secret creations
As part of its presentation for the 2023 Watches and Wonders salon, Van Cleef & Arpels has launched new Ludo Secret watches.

These High Jewellery watches continue the tradition of mystery dear to the Maison, with the dials cleverly hidden so that the wearer can read the time with discretion.

The Ludo Secret Collection celebrates the timeless elegance of one of Van Cleef & Arpels’ signature pieces: the Ludo bracelet.

Final polishing work.

Created in 1934, the name ‘Ludo’ refers to the nickname of Louis Arpels, one of the Maison’s founding members.

Shaped like a belt – the fashion accessory for any daring woman in the 1930s – the Ludo pieces have enjoyed widespread popularity since their release.

Van Cleef & Arpels highlights this iconic collection with a new size of watch and two combinations of materials.

Rose gold makes up the watches’ flexible, brick-pattern meshwork, which is married with motifs in diamonds or pink sapphires.

Meanwhile the dial is revealed in guilloché white mother-of-pearl at the simultaneous press of the two motifs.

The Maison has also unveiled a unique new creation inspired by the 1941 Ludo Hexagone Macaron secret watch.

The dial is hidden behind a motif adorned with Mystery Set emeralds, intense in colour and complex in its realisation.

Jewellery work, adjusting.

Because of their delicacy, emeralds require particular attention when cutting and inserting the stones into the motif’s structure.

Slightly rounded, this section complements the diamond-studded curves of two concentric arcs framing the case. The bracelet is then composed of a meshwork of yellow-gold hexagons, punctuated with star-set emeralds.



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