Tiffany & Co. has released the anthem film to its ‘LOSE YOURSELF IN LOVE’ campaign starring Beyoncé.
Described by the House as an upbeat celebration of individuality, joy and self-expression, the film was helmed by Grammy Award-winning director Mark Romanek and is set to ‘SUMMER RENAISSANCE’, the finale to Beyoncé’s latest album, RENAISSANCE, which samples Donna Summer’s 1977 disco hit, ‘I Feel Love’.
The film, shot on a rare 65mm camera and inspired by the Studio 54-era of New York City, evokes vintage Manhattan and the escapism of 1970s club culture with a modern twist and Beyoncé at its epicentre.
The euphoric energy is brought to life with a cast of 90 members, through choreography by highly sought-after Emmy Award-nominated artist, Fatima Robinson.
Styled by Marni Senofonte and Patti Wilson, Beyoncé wears head-to-toe custom creations and Tiffany’s most iconic jewellery collections.
Each dancer wears Tiffany & Co. jewellery in unexpected ways. The star wears a Tiffany® Setting engagement ring in platinum with an internally flawless, round brilliant diamond of over 10 carats, as well as pieces by legendary Tiffany & Co. designer Jean Schlumberger.
A custom Tiffany HardWear necklace was also created specifically for the campaign and will be available for purchase.
Watch the film here: