Bondi Beach
With over a million and a half hashtags, Bondi Beach takes some beating when it comes to Insta-popularity.
The one-kilometre stretch of white sand to Sydney’s east is a must-visit destination for international visitors but it holds a special place in the hearts of Sydneysiders, too.
Fantastic for surfing, swimming or sampling its array of bars and restaurants, Bondi is a true Australian icon – and it’s got the popularity numbers to show for it.
Sydney Opera House
Let alone Australia, the Sydney Opera House is one of the most distinctive and recognisable architectural landmarks in the world.
View this post on Instagram
Attracting over eight million visitors a year and contributing over a billion dollars to the Australian economy, it boasts another impressive stat – over 800,000 instances on Instagram.
Great Barrier Reef
Outside of Sydney, Australia’s most-Instagrammed destination is the Great Barrier Reef, with over three-quarters of a million hashtags illustrating its enormous global popularity as an international and domestic tourist destination.
View this post on Instagram
One of the world’s most fragile and threatened ecosystems, it’s the largest coral reef system on earth and stretches 2,300 kilometres up the eastern coast of Queensland.
It’s one of the seven natural wonders of the world and is visited by two million tourists annually.
Darling Harbour
Another jewel in Sydney’s crown, the Darling Harbour precinct is the city’s entertainment hub.
It’s home to the Australian National Maritime Museum, the Star Casino and Sydney Aquarium and other popular attractions, not to mention countless lively restaurants and bars.
Commanding spectacular views back to the city’s towering skyline it’s little surprise that #darlingharbour turns up almost 600,000 posts on the “Gram”.
Sydney Harbour Bridge
Built in 1932, and synonymous with the New South Wales capital, Sydney Harbour Bridge is one of the first things that conjures in the mind when you think of Sydney.
View this post on Instagram
An iconic fixture in the city’s harbourscape, the historic bridge also serves a critical practical purpose – carrying pedestrians, cyclists, motorists and also rail passengers across to Sydney’s North Shore from the CBD.
The famous bridge rounds out the top five with 550,000 hashtags.
