What happens when the scientists behind some of Elizabeth Arden’s most famous complexion-transforming skincare products hone in on the talents of a natural ingredient in another of the brand’s heroes, better known for its scent?
White Tea Skin Solutions is created, that’s what! The new range is a complete skincare routine formulated to reinforce skin’s collagen with high-quality ingredients of natural origin.
So while you might recognise White Tea as a fresh and serene element in one of Elizabeth Arden’s best-selling perfume lines, it’s the incredible skin-boosting properties of the ingredient that have further been harnessed for this clean* and modern new skincare offering.
Antioxidant defence
Each product in the White Tea Skin Solutions collection is formulated with nature’s potent antioxidant, Epigallocatechin Gallate Glucoside, (EGCG), an active molecule in White Tea.
Antioxidants are essential to help protect skin cells from damage and oxidative stress caused by free radicals and environmental challenges like UV and pollution that can majorly impact the way your skin looks and ages.
While powerful, natural ingredients are not always stable and can quickly lose potency. Leveraging the power of science can help resolve this, even boosting the efficacy of the ingredient. For White Tea Skin Solutions, scientists have used bioengineering technology to transform EGCG to be more stabilised, optimising its compatibility with skin and strengthening its antioxidant power.
Star ingredients
White Tea: Using only the most delicate young leaves from the Fujian Province in China, it is minimally processed to preserve its purity and potency, resulting in a higher concentration of antioxidants than even green tea or black tea.
EGCG: From the tips of the precious White Tea leaf, EGCG:
• Reinforces natural collagen and elastin in as little as 6 hours#;
• Delivers three times the antioxidant power ~;
• Strengthens skin’s power of defence;
• Soothes and reduces oxidative stress;
• Reduces visible signs of ageing.
White T-Active Complex™: A potent blend of EGCG, White Tea Oil and White Tea Extract, that strengthens skin’s power of defence, soothes and replenishes skin’s essential lipids.
Each product has its own additional naturally derived hero ingredients to transform the look and health of your complexion. Key ingredients are sustainably sourced and sustainable packaging, including 100% glass jars, Forest Stewardship Council-certified wood caps and paperboards facilitate recycling where applicable.
Skin-friendly line-up
While they may be formulated to deliver visible results, each product in the range cares for all skin types, even sensitive skin.
With sensorial yet light textures, the five products in the new collection provide a complete regimen to cleanse, tone, treat, moisturise and target the signs of aging for smooth, bright, even skin.
Gentle Purifying Cleanser – A non-stripping, refreshing gel formula with Myrtle leaf to instantly purify, balance and soothe skin.
Moisture Infusing Bi-Phase Toning Lotion – A soothing alcohol-free formula with fruit extracts to nourish, soften and tone skin for a visibly healthy look.
Fortifying Bi-Phase Oil Serum – A lightweight, fast-absorbing formula to restore skin’s clarity and youthful bounce.
Replenishing Micro-Gel Cream – A hydrating formula using microfluidic technology to encapsulate lipid-rich white tea oil. On application it instantly hydrates, brightens and perfects the look of skin.
Brightening Eye Gel – A refreshing gel cream with sea oak extract to hydrate, brighten, soothe and smooth the delicate eye area and diminish crow’s feet, dark circles, and wrinkles.
Available exclusively at selected Farmers stores or farmers.co.nz
*Formulated without parabens, phthalates, sulfates (SLS & SLES), mineral oil, synthetic fragrance and synthetic dye.
#Based on an in vitro study
~Based on stability data vs pure EGCG
MiNDFOOD PROMOTION
