Tennis legend Serena Williams has thrown her support behind an iconic Australian breast cancer awareness campaign, and it involves the new mum stretching her vocal chords.
Serena Williams has recorded a version of “I Touch Myself,” the 1990 hit song by Australian band Divinyls, ahead of Breast Cancer Awareness Month in October.
A preview of the campaign aired on Australia’s The Project this week and features a close-up of Williams, seemingly naked, and singing the rock band’s classic 1990 hit.
The I Touch Myself Project was launched in 2014 after Divinyls lead singer Chrissy Amphlett died from breast cancer. The campaign will run throughout Australia and will include print, online and billboard advertising.
Speaking about the apt choice of song, Williams told The Project host, Lisa Wilkinson, “Honestly, I would definitely not classify myself as a singer, but Chrissy and The Divinyls were amazing.
“Chrissy’s voice is just spectacular, you know, and for me it was (an) unbelievable cause and unfortunately we lost Chrissy to breast cancer but the I Touch Myself song was to let everyone know that it’s important to touch yourself and check up on yourself.” Adding: “It’s putting myself in a very vulnerable moment but just to make a huge statement I think is really important.”
In the video, she says: “Regardless of whether I have a daughter or not, my hope and Berlei’s hope for the next 100 years of women is they start their journey with self-belief and the confidence to self-invest, self-prioritise and self-nurture.”
Williams is known to be outspoken on important topics, often using fashion to spread her message.
