The Prada Womenswear Advertising Campaign SS2015 explores the dichotomy of a woman who can exude confidence yet be relaxed. Is she uninhibited and carefree, yet can she remain in control? These contradictory states are explored in the new campaign by Steven Meisel, where Gemma Ward, Julia Nobis and Ine Neefs take centre stage.
Then we’re drawn in close, into a seductive bedroom scene. These diverse settings, contrasting moods and disconnected narratives form a dynamic backdrop for the Spring/Summer collection. The clothes draw together this diverse series, with a distinctive blend of fabrics, colours and silhouettes. Precious materials like antique brocade modelled on the 1800s through to the 60s meet humble cotton, gauze and raw leather. Silk jacquard socks are a modern and elegant leitmotif.
The season’s bags (which we can’t get enough of) are reinterpreted in their own revealing character study. One moment they are held protectively, the next they are casually flung on to a bed. Still lives suggest a free and fleeting moment, as if the wearer has just arranged them in a peculiar bedroom ritual.
Check out the SS15 Advertising Campaign below.