Louis Vuitton’s Grand Return to the America’s Cup in Barcelona


Emirates Team NZ Training for the America's Cup on Bermuda's Great Sound

Copyright: Richard Hodder / Emirates Team New Zealand
Emirates Team NZ Training for the America's Cup on Bermuda's Great Sound Copyright: Richard Hodder / Emirates Team New Zealand
The America's Cup, often referred to as the "Auld Mug," is one of the most prestigious and challenging sailing events in the world.

It has a rich history dating back to 1851, with the most renowned sailing teams competing for the coveted trophy. For over three decades, Louis Vuitton played a significant role in this iconic regatta as the Title Partner of the Louis Vuitton Cup, which served as the qualifying stage for the America’s Cup. After a brief hiatus, Louis Vuitton has made a grand return, becoming the Title Partner of the 37th America’s Cup Barcelona and reestablishing its legendary Louis Vuitton Cup.

The Louis Vuitton Cup is synonymous with excellence, passion, and the relentless pursuit of victory, mirroring the values upheld by the luxury fashion brand.

The Louis Vuitton Cup serves as the ultimate proving ground for challenger teams vying for the opportunity to challenge the defender for the America’s Cup. It is a competition within a competition, where sailors and their teams showcase their skills and innovations in pursuit of the ultimate goal – winning the America’s Cup.

The Louis Vuitton 37th America’s Cup Barcelona: A Tapestry of Gastronomic Experiences

The 37th edition of the America’s Cup is set to take place in Barcelona, Spain.

Barcelona, a city renowned for its stunning architecture and vibrant culture, is equally famous for its culinary prowess.

The Catalan capital boasts a rich tapestry of gastronomic experiences, and for those seeking a dining adventure, it offers an array of Michelin-starred restaurants and hidden gems.

The team @sips.barcelona

Disfrutar, among other esteemed establishments, leads the way in redefining the art of dining in this vibrant city. 

Disfrutar, meaning “to enjoy” in Spanish, is a gastronomic oasis that transcends traditional dining. This three-star Michelin restaurant delivers avant-garde cuisine, where every dish is a work of art. The talented chefs Oriol Castro, Eduard Xatruch, and Mateu Casañas, who once graced the kitchens of El Bulli, have created a culinary masterpiece. The 25-course tasting menu offers an extraordinary journey of flavors, textures, and presentations, ensuring a dining experience that engages all the senses.

Located within the luxurious Mandarin Oriental Hotel, Moments offers a captivating dining experience. Chef Carme Ruscalleda presents a harmonious fusion of Catalan and Asian flavours. With two Michelin stars, it’s a haven for gastronomes. The elegant setting, coupled with impeccable service and panoramic city views, creates a dining event to remember.

The world of mixology and cocktail culture is ever-evolving. And this year, the coveted title of “World’s Best Bar” has been bestowed upon Sips, a hidden gem nestled in the heart of Barcelona. The bar exudes an air of sophistication with a dash of mystery, setting the stage for a remarkable night of cocktail exploration.

As the Louis Vuitton 37th America’s Cup unfolds in Barcelona, sailing enthusiasts and culinary aficionados alike shall eagerly anticipate a remarkable chapter in the America’s Cup journey.


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