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Leonardo DiCaprio Partners with James Blunt in Vegan Sneakers Business

Leonardo DiCaprio at Cannes Film Festival 2023/Getty Images
Leonardo DiCaprio at Cannes Film Festival 2023/Getty Images
Academy Award-winning actor Leonardo DiCaprio and singer-songwriter James Blunt have joined forces in a unique business venture.

Both have reportedly invested in LØCI, a British vegan sneaker brand, following the encouragement of their mutual friend, Princess Eugenie.

Princess Eugenie, known for her environmental advocacy, was introduced to the brand by her close friend Sofia, James Blunt’s wife. She attended the brand’s launch event last year and used her connections to bring DiCaprio on board as an investor during the summer.

DiCaprio was seen wearing the shoes over summer in Ibiza. 

The LØCI brand has gained popularity among various members of the royal family, with Eugenie introducing the sneakers to Prince Harry, Meghan Markle, and other environmentally-conscious royals. This unique connection has now led to James Blunt’s involvement in the business, effectively making him a business partner with DiCaprio.

LØCI is known for its commitment to sustainability, using “premium repurposed ocean and land plastic” to create its vegan sneakers. The brand has also garnered support from other notable figures like Ed Sheeran and Ben Affleck.

Leonardo DiCaprio’s environmental activism is well-documented. His partnership with LØCI aligns with his ongoing commitment to environmental conservation.


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