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Introducing Willa & Mae

By Carolyn Enting

Introducing Willa & Mae
Meet sisters Rana Reuther, left, and Emma Clark, the duo behind luxurious sleepwear label Willa & Mae.

Camilla and Marc, Sabatini and Ginger & Smart are examples of successful sibling partnerships in the fashion industry which puts sisters Rana Reuther and Emma Clark in excellent company, and the designer duo behind luxurious sleep and loungewear label Willa & Mae are off to a good start.

Their focus on quality fabric, construction and finishings, especially French seams (which means each garment is beautiful inside and out) has already seen Willa & Mae garner a number of high profile fans from Zara Phillips to Bic Runga despite only launching in December 2014.

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Cuts from the finest silks flatter the female form (which is important). The lace for its second collection, Passion, was sourced from and hand loomed in Northern France.

Their design destiny may not seem obvious when you learn they were brought up on a farm in Gisborne, New Zealand and both have a Bachelor in Science. But that doesn’t account for having a super stylely mother who introduced them to Vogue magazine and instilled in them a quality over quantity mentality. Both have also travelled the world extensively and love luxurious things, and not being able to find the perfect silk sleepwear instigated the idea that has materialised as Willa & Mae.

We’re glad it did and watch this space.


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