Simultaneously making us feel old but also happily nostalgic, this year cult British hair tool brand ghd is celebrating its 20th birthday.
Pretty much consistently the global leader in hair tools ever since, ghd’s innovative tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 salons.
ghd (which stands for ‘good hair day’ btw) sells two million stylers every year and five iconic ghd products are sold every minute.
The brand has won more than 300 beauty awards for its groundbreaking tools, which maintain a consistent heat of 185ºC – the optimum temperature for heat styling – for ultimate results without compromising the health of hair.
“ghd has always been at the forefront of hair, whether it’s new innovations to empower women and stylists, or setting runway trends at fashion weeks across the globe,” says ghd ANZ managing director Ludovic Dellazzeri.
“In 2021, we want to imagine what the next 20 years of good hair days might look like, and set the tone for the industry both now and for the years ahead. That means more collaborations, more product innovation and new heights of luxury indulgence. Most importantly, we want to celebrate with our industry partners and consumers who have been with us on this journey over the past 20 years – excite and empower them to continue creating good hair days.”
With this in mind, the brand has released the limited edition ‘Hair-itage Couture’ collection, featuring the award-winning platinum+ styler, the iconic ghd gold styler and the professional’s favourite ghd helios hairdryer in a slick, futuristic ombré chrome design with an exclusive ghd 20th anniversary hallmark.