How to tackle your side-hustle with a winner’s mentality

By Jim Cocks

How to tackle your side-hustle with a winner’s mentality
Entrepreneur and author Jim Cocks reveals the key mindset shifts that can transform your business from a side hustle into an empire.

In the relentless whirlwind of entrepreneurship, where every second counts and every opportunity is a stepping stone towards your grand vision, the real game-changer isn’t just your arsenal of strategies or the depth of your knowledge. It’s your mindset. That unyielding, unstoppable force that’s driving you towards excellence. Let’s dive into the nitty-gritty of transforming your entrepreneurial journey with a mindset that not only thrives on challenges but demolishes them with a smirk.

1. Vision Your Victory

Success in the entrepreneurial arena starts with a crystal-clear vision. Not just any vision, but one so vivid, so exciting, that it propels you forward with unstoppable momentum. Sketch out your personal mission with the precision of a master architect. Whether it’s breaking the six-figure ceiling or revolutionising your industry, etch those milestones in your mind. And then? Charge at them with the tenacity of a bull. This isn’t about idle dreams; it’s about crafting a blueprint of your future empire, brick by brick.

2. Forge Your Growth Armour

In the trenches of business, every setback, every obstacle, is not a death sentence but a goldmine of lessons. Cultivate a growth mindset that laughs in the face of adversity and learns from the battleground of business. Each failure is a puzzle piece to your success. Embrace them. Study them. Turn them into your weapons. The entrepreneurial journey is a relentless teacher, and every lesson equips you with sharper swords to slay your future dragons.

3. Cultivate Unbreakable Optimism

Let’s get one thing straight: negativity will try to anchor you down, whether it’s within yourself or from those around you, but your attitude sets the sail. Maintain a fortress of positivity, not as a naive shield, but as a strategic weapon. When faced with challenges, see not just the hurdle but the victory leap. Surround yourself with warriors of optimism, be it through mentors, books, or peers. In the realm of entrepreneurship, your mindset dictates your altitude.

4. Dance with Risk

The entrepreneurial dance floor is fraught with the shadows of risk and uncertainty. I should know, being an ex professional dancer myself… But here’s the kicker: that’s where the magic happens. Step out of the cocoon of comfort and embrace risk like an old friend. It’s in these moments, in the embrace of the unknown, that true innovation and breakthroughs are born. Remember, every empire was once a gamble that paid off.

5. Resilience: Your Secret Weapon

Resilience is not just bouncing back; it’s catapulting forward with renewed vigour. It’s about standing in the storm and adjusting your sails. Develop strategies to shield your mental peace and keep the flame of your passion burning, even in the darkest nights. Your ability to rise, time and again, will define your legacy.

6. Navigate the Network Maze

Remember, no titan of industry ever rose to greatness in isolation. Successful people simply don’t do it alone. The entrepreneurial odyssey is as much about forging alliances as it is about personal conquests. Dive into the labyrinth of networking with a strategy sharper than a double-edged sword. Seek out fellow warriors, mentors who have battled through their own fires, and allies who complement your strengths and fortify your weaknesses. This isn’t about frivolous schmoozing at cocktail parties; it’s about building a legion. A well-chosen alliance can be the catapult that launches you over walls that seemed insurmountable. Whether it’s a sage mentor who guards you from the pitfalls or a band of fellow entrepreneurs with whom you share your victories and defeats, your network is your army. Equip yourself with the wisdom to lead it wisely, and together, you’ll carve paths through territories uncharted, towards realms of success previously unimagined.

Mastering your entrepreneurial journey is about more than strategies and goals; it’s about embodying a mindset of resilience, growth, and unwavering positivity. It’s about seeing beyond the immediate battles to the ultimate victory. With these principles, you’re not just running a business; you’re building an empire. So, strap on your armour, sharpen your swords, and let’s dive into the fray. The world doesn’t know what’s about to hit it.

Jim Cocks, a seasoned Australian business strategist and marketing coach, offers insights into creating a multi-six-figure income on your own terms in his best-selling book Build Excite Ignite. With a passion for guiding entrepreneurs to success in his online membership, The Level Up Formula, Jim’s practical approach helps people break free from the 9-5 grind. For more, visit


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