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Gucci Enlists Billie Eilish for Debut of Their Animal-Free Bag


Gucci Enlists Billie Eilish for Debut of Their Animal-Free Bag
Italian fashion house Gucci has unveiled it's innovative Horsebit 1955 Bag in cruelty-free Demetra material.

In a bold move towards sustainability, Gucci has enlisted the iconic Billie Eilish to introduce their new, animal-free Handbag collection.

The centrepiece of this eco-conscious line is the Horsebit 1955 bag, crafted from Demetra, an innovative cruelty-free material.

Demetra uses 75 percent vegetable raw materials, including bio-based polyurethane composed of non-GMO wheat and corn, recycled ECONYL nylon made from regenerated ghost nets, carpets, and pre-consumer waste.

Billie Eilish, celebrated for her advocacy and vocal stance on climate action, was a natural choice for this collaboration. Gucci says Eilish exemplifies “both the House’s and her commitment to a more ethical fashion future.” 

Gucci has been actively pursuing a greener path, with its earlier release of Demetra-made sneakers two years ago. The revamped handbags represent the brand’s continued commitment to sustainable design.

The Demetra 1955 Horsebit bag showcases a fresh take on the classic rectangular handbag, challenging the norms of traditional fashion. It comes in two stunning colour options: a sleek ebony black with a recycled silver chain and a more neutral beige style adorned with the signature Gucci logo.

This collection combines fashion-forward design with eco-consciousness, setting a new standard for luxury accessories.


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