Bras, lingerie, slips and robes bearing the brand’s trademark logo print are featured in The Icon by Victoria’s Secret collection, which was designed to celebrate all shapes and sizes.
Former brand icons Gisele, Naomi, Adriana and Candice have been unveiled as the faces of the campaign, alongside new ambassadors Hailey Bieber, Emily Ratajkowski, Paloma Elsesser, Sui He and Adut Akech.
“We are so excited to be launching The Icon by Victoria’s Secret collection,” Janie Schaffer, Chief Design Officer at Victoria’s Secret, said in a statement on Wednesday.
“The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”
An innovative push-up bra crafted with foam cups and boasting convertible straps has been tipped as the must-have piece from the new range.
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The striking black and white campaign images were captured by photographer Mikael Jansson, and the stars were styled by Camilla Nickerson.
Naomi has revealed she was thrilled to be reunited with her fellow models.
“They are all icons, and all have great bodies of work,” she told Vogue. “It was great to be again with Gisele and work alongside her.”
Gisele, Adriana and Candice were among the most high-profile Victoria’s Secret Angels, famed for walking the runway in the brand’s lingerie, accessorised with ornate angel wings.
The Victoria’s Secret World Tour, a reimagining of the iconic Victoria’s Secret fashion show, will feature select faces from the campaign, including Naomi. The show, which is both a runway presentation and a documentary, will premiere on Prime Video on 26 September.
The Icon by Victoria’s Secret collection will be available to buy online from 11 August.
