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Flurry of new store openings a shopper’s delight


Flurry of new store openings a shopper’s delight
Seed Heritage is one of the many new stores to open its doors in NZ.

Australian fashion brand Seed Heritage will open the doors to its first New Zealand flagship store at 100 Ponsonby Road on April 1. And no, it’s no April Fools joke.

The brand new 300msq “megastore” will stock the full Seed Heritage range including clothing and accessories for women, teens, children and babies.

It is just the beginning for Seed Heritage in New Zealand. Plans are currently underway for additional stores in key locations around the country.

Seed HeritageSH_AW_06

French Connection is also opening its doors in Auckland in fashionable Nuffield St, Newmarket in late April which means trips across the Tasman to try on this popular label will no longer be required. Though of course you can buy it online. We love the new French Connection autumn/winter 15 collection with its fresh take on relaxed luxury and ponchos.

French Connection 907071-bm-v1

Foss & Kruger is also a recent addition to Newmarket. Opened in conjunction with PIA, the store is in Osborne Lane. The store stocks a mix of leading international fashion labels including Scandanavian Day Birger et Mikkelsen and 2nd Day, French labels Rabens Soloner and Leon & Harper, and Australian labels Luxe Deluxe and POL just to name a few!

piafoss (12 of 25)

Juliette Hogan has also just opened a store practically next door at 2-8 Osborne Lane. It’s her third store in Auckland and it’s peachy. Footwear designer Kathryn Wilson recently opened a store on Osborne Lane too.

J Ho store

There’s also some new shopping action to be had across town in Herne Bay. Yvonne Bennetti has launched a shoe line and now has a dedicated shoe store at 216 Jervois Road.


Just a few doors down is Sills + Co’s brand new store filled with quality cashmere, some carefully curated homewares and its leading labels Caroline Sills, Sills and Issac + Lulu.


Not all things fashion are happening in Auckland you’ll be happy to hear, and while this next store is not strictly new, it’s got bigger and has had a giant facelift. WORLD has extended it gorgeous Wellington store (at 102 Victoria St) to make it more gorgeous and brought WORLD Beauty into the space.

World 3



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