ERDEM X H&M’s dreamy campaign film

Australian director Baz Luhrmann has created a fairytale film for the release of the impending ERDEM x H&M collection. Keeping in trend with his lavish films Rome & Juliet and The Great Gatsby, Luhrmann’s latest creation is vibrant, creative and oh-so-dreamy.

Titled ‘The Secret Life of Flowers’, the film stars upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall in a sweet love story that celebrates the floral magic ERDEM is known for. “It’s a very modern love story, set in a country house that is full of its own secrets,” Luhrmann says. “It’s like a metaphor for our own times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.”


Keep an eye out for the new collection, launching on November 2nd.

Celebs in Erdem x HM

We’re already counting down the days before the Erdem x H&M collection lands but these red carpet snaps of our favourite A-listers in the new pieces have got us next-level amped up for the 2 of November when the collab drops in-store. Kate Mara, Alexa Chung, Kirsten Dunst and Rashida Jones were a handful of celebs that celebrated the soon-to-be-launched collection at the historic Ebell women’s club in Los Angeles.  “It was such a thrill to see the collection come to life in Los Angeles,” said Erdem. “It was amazing to collaborate with H&M on these pieces which I’m so excited to share with the world.”