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ERDEM X H&M’s dreamy campaign film


ERDEM X H&M’s dreamy campaign film
Watch notable director Baz Luhrmann's magical campaign film for the ERDEM x H&M collection.

Australian director Baz Luhrmann has created a fairytale film for the release of the impending ERDEM x H&M collection. Keeping in trend with his lavish films Rome & Juliet and The Great Gatsby, Luhrmann’s latest creation is vibrant, creative and oh-so-dreamy.

Titled ‘The Secret Life of Flowers’, the film stars upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall in a sweet love story that celebrates the floral magic ERDEM is known for. “It’s a very modern love story, set in a country house that is full of its own secrets,” Luhrmann says. “It’s like a metaphor for our own times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.”


Keep an eye out for the new collection, launching on November 2nd.



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