Against the backdrop of the enchanting Baroque architecture of Isola Bella, Italy, the campaign explores a journey of discovery.
This is Emma Laird’s first campaign for the iconic Maison. The English star portrays an inquisitive traveler, setting foot on the island as the first light of dawn breaks. Dressed in creations from Nicolas Ghesquière’s Cruise collection and accompanied by the coveted GO-14 bag, Laird embarks on an exploration of Isola Bella’s well-kept secrets.
Joining Laird are an ensemble of striking models – Mica Arganaraz, Valentina Castro, Ida Heiner, and Chu Wong. Captured through the lens of Jamie Hawkesworth, together they embody the fantastical spirit of the collection and the magical allure of the island.
Isola Bella, a gem nestled on Lake Maggiore, is the home of the legends of the Borromeo family and mystical tales of water. With the palace rising majestically, enveloped by lush, never-ending gardens, this unique location had previously set the stage for Louis Vuitton’s Cruise show earlier this year.
The collection, inspired by aquatic folklore, continues to enchant with its dreamy stylistic interpretations.