Dua Lipa has been unveiled as the latest celebrity brand ambassador for Puma.
The ‘New Rules’ hitmaker joins the likes of Adriana Lima, Selena Gomez and Cara Delevingne in teaming up with the brand, and will appear in a series of international campaigns and initiatives for the sportswear giant, all aimed at inspiring and empowering women across the world.
Dua will also be lending a creative hand in the new partnership as she revealed she’s looking forward to collaborating with Puma on clothing collections, and said she’s been wearing the brand since her childhood.
â€śMy very first memory of Puma was when I was around six or seven years old and my dad bought us a pair of matching burgundy suede sneakers, they were my favourite shoes!â€ť she told British Vogue.
“From performance rehearsals to hiking in the hills, itâ€™s important to feel comfortable and look good. Iâ€™ve got so many ideas for the projects and campaigns Iâ€™ll be taking part in, and look forward to bringing them all to life with the Puma team.â€ť
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She also took to Instagram to announce her new role as brand ambassador, sharing two snaps of her wearing pieces from the sportswear brand while posing in a mirror.
“I am clearly very excited to announce that I’ve joined the @PUMA family as their new brand ambassador!!! Can’t wait for u to see what we have in store for ya,” the ‘Physical’ singer wrote.
Next year, she will front Pumaâ€™s ‘She Moves Us’ female-focused project, which will focus on connecting sport and culture, and the sports brand is also sponsoring Dua’s upcoming Studio 2054 virtual live-streamed performance on 27 November, which will feature an appearance by FKA Twigs.