The collaboration goes beyond fashion, striving for transparency, accountability, and ethical practices in the industry. The Chloé x Atelier Jolie collection showcases the work of artisans from Fair Trade enterprises and incorporates a higher percentage of lower-impact materials, making it a significant step forward in sustainable fashion.
“Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection. My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.” shared Angelina Jolie.
Sustainability at the Core
One of the remarkable aspects of the Chloé x Atelier Jolie collection is its dedication to sustainability. The collection incorporates deadstock and lower-impact materials, reducing waste and minimising its environmental footprint. By leveraging Chloé’s network of international makers and their B Corp certification, along with Atelier Jolie’s founding principles regarding ethical and sustainable practices, the collaboration ensures that every piece upholds the highest standards of sustainability.
Authenticity and Timelessness
The capsule collection is characterised by fluid silhouettes and tactile details that exude a timeless aesthetic. Drawing inspiration from Angelina Jolie’s personal wardrobe, the designs evoke a sense of sophistication and elegance. This focus on timeless pieces allows for longevity in fashion, encouraging consumers to invest in pieces that will endure the test of time, both in terms of style and quality.
Honouring Female Connections
The collaboration between Chloé and Atelier Jolie not only emphasises sustainable practices but also celebrates women’s connections. By highlighting the work of artisans from Fair Trade enterprises, the collection amplifies the voices and skills of women from diverse backgrounds. It recognises the importance of supporting and empowering women throughout the fashion industry’s supply chain.
The Chloé x Atelier Jolie collaboration sets a new standard for fashion collaborations that prioritise sustainability and women’s empowerment. By combining the expertise of Chloé’s design team with Angelina Jolie’s creative vision and commitment to humanitarian causes, this collection exemplifies the potential for fashion to create positive change.
