In its quest for excellence and passion for innovation, Champagne Mumm is breaking convention with the unveiling of the Grand Cordon bottle in New Zealand. Capturing the avante-garde spirit of Mumm, the bottle has no front label, instead decorated with a reinterpretation of the famous Cordon Rouge red sash, transformed into a genuine red ribbon indented into the glass itself.
To celebrate this shake up in the Champagne market, Champagne Mumm will be hosting a Grand Cordon Launch Party at 1885 on Saturday February 10, 2018. The event will feature red lighting shows and LED projections of the new bottle, including motion graphics and video content to bring the bottle design to life.
Electrifying, international DJ act AronaMane will take the stage, supported by an all-star New Zealand lineup including JetskiSafari, RyanEnzed, HollywoodDJs and Bavhu who will keep the party pumping into the early morning across both levels of the coveted bar, the Grand Cordon Launch Party will amplify the night and give guests the chance to enjoy the new bottle surrounded by their high energy peers.