Every day is a good day to wear a white shirt, that most iconic of fashion classics, but Saturday May 8 will be the most special and significant for 2021, as it’s White Shirt Day – the 13th annual event organised by fashion brand Witchery to raise money for ovarian cancer research.
For every very special White Shirt sold, Witchery will donate 100 percent of gross proceeds to the Ovarian Cancer Research Foundation (OCRF). And this year not only will those purchasing a shirt be contributing to an incredibly worthy cause, they will also get an incredibly covetable white shirt out of it – designed by Aussie fashion legend Toni Maticesvki.
“It’s a real honour to be able to contribute in my own way to this year’s Witchery White Shirt campaign,” says Maticevski. “I’m surrounded by many beautiful women in my life who provide me with support, strength and protection and in turn, I hope that the shirt I’ve designed can offer the same to those who are drawn to it,” he says.
“Whilst the shirt will bear the Maticevski and Witchery logos, it’s a dedication to the countless nameless women who have fallen victim to and fight this horrible disease.”
Ovarian cancer is the fifth most common cause of female cancer deaths in New Zealand, with 300 women diagnosed with it here every year and one Kiwi woman dying from the currently incredibly hard to diagnose disease every 48 hours.
Witchery, via the OCRF, has been the single largest funder of ovarian cancer early detection research in Australia, raising over AU$13.8 million dollars to date through the sale of white shirts.
This year’s Witchery White Shirt ambassador, the inimitable Celeste Barber, is best known for celebrity parodies that are shared with her 7.7 million+ Instagram followers, using humour to encourage women to find self-love and embrace their bodies.
“It’s an honour to be the official ambassador for this year’s White Shirt campaign,” says Barber. “I work hard to help to encourage women to love how they look and respect their bodies in their natural form, ovaries and all.”
Barber says she was “incredibly shocked” to learn that invasive surgery is currently the only way to detect and accurately diagnose ovarian cancer.
“Vital research is needed to find a non-invasive, early detection alternative, that is readily available to all women,” she says. “I’m wearing this year’s shirt to show my dedication to the countless victims of this insidious disease. I’m proud of all the women also showing their support.”