New Zealand stunt woman, Hollywood actress and action-hero Zoë Bell will return home this month to host what could be the most important workout that participants have taken part in, as part of a new Reebok initiative.
Reebok, along with Bell, will host its first CONFIDENCE UNLEASHED event – the country’s biggest, free, female-only, self-defence class on 23 November. The initiative coincides with White Ribbon Day on 25 November, an annual campaign that raises awareness of violence towards women.
Helen Russell, Senior Manager, Reebok Brand Activation Pacific, said CONFIDENCE UNLEASHED is an opportunity to empower women to feel confident and capable of protecting themselves.
“CONFIDENCE UNLEASHED will be the first of its kind in New Zealand. There are lots of great events for women focussing on health and fitness, but we wanted to do things differently and offer for a free, large-scale event that focussed on potentially life-saving skills. CONFIDENCE UNLEASHED will educate women on potential risks and how to deal with them so that they can go about their lives confidently.”
CONFIDENCE UNLEASHED will bring together over 100 women who will learn self-defence techniques such as blocking and how to get out of shoulder and clothing grabs.
According to White Ribbon, New Zealand has one of the highest rates of violence towards women in the world (one in three women will experience partner violence in their lifetime).
“We can’t control the actions of others but what we can do is provide women with the basic tools and knowledge that enables them to defend themselves confidently,” Russell says.
Bell, who has made an impressive mark in Hollywood as a stunt woman and actress on films such as Thor, The Hateful Eight, Iron Man 3, Inglourious Bastards and Kill Bill, will return to Auckland to be part of the event.
Russell says, “We are delighted that Zoë is part of Reebok’s first CONFIDENCE UNLEASHED event. Reebok celebrates strong, confident women and Zoë is exactly that. She is the perfect CONFIDENCE UNLEASHED woman, embodying confidence and empowerment.”
Bell, who originally hails from Waiheke but has resided in Los Angeles for 15 years, is excited to return home for the first CONFIDENCE UNLEASHED event.
When: Thursday 23 November, 2017
Where: Shed 10, 89 Quay Street, Auckland
Ticket Information: reebokconfidenceunleashed.co.nz