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5 mascaras under $50 that we love

We all know mascara is a firm staple when it comes to our make-up bag, but sometimes forking out upwards of $50 seems like a lot to splurge on this essential number. Fortunately these fave formulas will give long, lavish lashes without breaking the bank.

From left to right: The cheeky name isn’t the only thing you’ll remember about Too Faced Better Than Sex Waterproof Mascara ($35 from meccabeauty.co.nz). With a coat or two – if you’re game – your lashes will be longer, lusher and smudge-proof. Forget newfangled brush design, sometimes a big, old-fashioned soft brush like the one in LancĂ´me Monsieur Big Mascara ($49) is all you need for out-there lashes. If it’s seriously long lashes you’re after it’s seriously long lashes you’ll get with all-time favourite, Benefit They’re Real Mascara Lengthening Mascara ($44). Want full, defined lashes without clumps or flakiness? Make NARS Audacious Mascara ($41 from meccabeauty.co.nz) your go to and batting your lashes will turn heads. The bigger, the bolder, the better when it comes to lashes and  STILA Huge Extreme Lash Mascara ($35 from meccabeauty.co.nz) will get you there in just one lashing.

 

 

Your eyebrows could be the key to staying young

Put down that youth-restoring serum that promises to rewind the clock: finessing your eyebrows could be the secret to making you look youthful.

A recent study published in Frontiers in Psychology (you can view it here) found that facial features, such as lips and eyebrows, stand out less as we get older. As part of the study, researchers analysed 763 photos of make-up free women aged between 20 and 80 with various skin tones. A computer programme then analysed facial contrast – how much eyes, lips and eyebrows stand out due to differences in light and darkness with the surrounding skin. It turns out, people with stronger facial contrast are perceived as younger.

Researchers then created Photoshopped versions of some of the images using different levels of contrasts.  The new images were shown to a group of volunteers who were asked to identify the younger-looking face. According to the group, the high-contrast face was chosen as the younger of the two nearly 80 percent of the time.

The researchers believe that using cosmetics to darken and enhance features would replicate the same results. Co-author Richard Russell, associate professor of psychology at Gettysburg College, told Time “The way we manipulated features in the photos was very similar to what you’d do with makeup, and I would be surprised if you couldn’t get similar effects,” says. “We know that lips get less red with age and eyebrows get lighter, for instance, and those are both things that you could address with makeup if you wanted.”

All the more reason to start perfecting your brow game, we say. Take a look at three of our faves for doing just that in the gallery below.

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