“We were inspired to create the Difference Maker campaign because we wanted to show how one action, one person, or one product can make a difference,” says Jane Lauder, Global Brand President, Clinique. To bring the campaign to life Clinique are telling the story of six incredible women who who are making a difference in their community, in the hope that sharing their personal messages of change, will encourage others to do the same.“We are celebrating the difference they are making, and the influence that they have on women around the globe. With this campaign, we aim to inspire confidence, and empower women to believe that they too, can make a difference.”
Taking this initiative one step further, MiNDFOOD and Clinique have teamed up to find local women making a difference in their communities. To kick off our search we sat down with two inspiring Kiwi women, Lisa Voigt, owner of art gallery, Soul, and Olympian skier, Anna Wilcox, to talk to them about what making a difference means to them.
We want to hear your stories of the people making a difference in your life—share them with us on social media @mindfoodmag and tag them #differencemaker. Stay tuned to our Facebook page and mindfood.com to discover Clinique’s own Difference Makers and to follow our search for local inspiring women.