joico

True Visionary

MiNDFOOD chats to Joico vision director Gianni Scumaci, who is on a 
mission to promote hairdressers’ creative and social value.

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Jesinta Campbell & The Joi of Giving

Giving someone special the gift of lustrous locks while supporting New Zealand’s national children’s hospital, Starship, is easy this silly […]

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The Joi of Giving

Give someone the gift of lustrous locks this season while supporting New Zealand’s national children’s hospital Starship, with a portion […]

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Best In Beauty At The Oscars 2015

MiNDFOOD STYLE’s edit of the best hair and make-up looks from the 2015 Academy Awards.

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Joico Makeover: Rebecca

Joico’s Kerrie DiMattia and Make Up sTORE’S maria gabriel give Rebecca Issanchon a striking new look with plenty of attitude.

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JOICO Makeover: Georgia Hazell

JOICO’s Wendy Young and Make Up Store’s Maria Gabriel give mother and avid runner Georgia Hazell a pixie-look with plenty of pizazz.

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JOICO Makeover: Nuala

Joico’s Wendy Young and Make Up Store’s Maria Gabriel gave mum-to-be Nuala Quigley a boost fo rich colour and a fuss-free cut.

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5 Minutes With Gianni Scumaci, Vision Director at Joico

Beauty Director Liz Hancock chats creativity with hairstylist and Vision Director at Joico, Gianni Scumaci, in an exclusive interview.

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JOICO Before and After: Jade West

JOICO’s Craig Argent and MakeUp Store’s Maraia Gabriel give Jade West a new colour and a tweak in style for an uber cool look that shows off her best features.

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Joico before and after: Michelle Hoffman

Take a look as the Joico team transform Michelle Hoffman with a radically different, red-hot look.

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Joico Before and After: Susanna Tolo

Joico’s Adam Monk and Make Up Store’s Maria Gabriel gave Susanna Tolo a gorgeous but practical look. Watch the transformation unfold.

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Hair by Gianni Scumaci

We take a look at some of the hair-raising images from Joico vision director, Gianni Scumaci’s latest book.

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High Style, Low Maintenance

Toni-Anne Lee’s makeover with Joico’s Craig Argent and Make Up Store’s Maria Gabriel was more about colour than cut.

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Joico Makeover: Scott Simcock

Joico Australia’s Duncan Richards helped MiNDFOOD reader Scott Simcock create some new looks for work.

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JOICO Hair & Makeover: Deborah Barry

Watch as Debroah Harry gets the makeover change she was always hoping for thanks to JOICO.

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JOICO Hair & Makeover: Alison Mitchell

Watch as reader, Alison Mitchell, receives a refreshing new hair look from Joico stylist Adam Monk.
MiNDFOOD invited 12 readers to enjoy a makeover with Joico stylist Adam Monk and Make Up Store creative director Maria Gabriel.

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READER EVENT: Bird Cow Fish Dinner

MiNDFOOD’s Australian Readers enjoyed a night of fine dining at Sydney’s acclaimed Bird Cow Fish restaurant.

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Five minutes with: Lance Blanchette

Joico International Artist and co-owner of The Lounge Hair Salon, Lance Blanchette chats to MiNDFOOD.

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