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“For Him” and “For Her” fragrance counters could vanish from department stores in the near future with more perfumers taking a gender-neutral approach towards scent. As a growing number of fragrance enthusiasts reach for perfumes sans gender associations, MiNDFOOD talks to Carlos Huber, founder of Arquiste, who’s mixing up the fragrance industry by returning to the roots of perfumery.
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New research has found that munching on popcorn whilst at the movies may make advertising previews ineffective.
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