Pammy fever in Auckland

By Julianne Liebeck

The Richie Rich-Pamela Anderson fashion show was a refreshing burst of energy at the end of ANZFW, on MiNDFOOD.

Richie Rich launched his new label A*Muse at Air New Zealand Fashion Week with real-life muse Pamela Anderson in tow to help promote the brand. The collection was an eco-friendly, organic line, consisting of itsy-bitsy fluoro bikinis and casual dresses for the girls and shrunken graffitied bathers and beachwear for the boys.

Mods was along for the ride, too. Backstage, our own line of Mods hair products was put to the test. The female models’ hair was inspired by Pammy – fun, big, voluptuous beach hair. The boys look was very sexy with a hint of smile. With all the beautiful bodies, it was just like being in Mykonos.

The show was a nice way to end the week, which had, up until that point, been more of a serious affair. It took the models a bit of time to relax and get into the rhythm of the show, some not coping with the big hair and curls. 

I must say New Zealand’s own beach babe Nicky Watson definitely held her own. Not only did she look amazing, but she also embraced the show.

Pammy lived up to the hype, parading down the runway wearing nothing more than a piece fabric clutched to her assets, followed by Richie Rich, who chose to rollerskate his way down the runway.

The message of the show was to enjoy life, have fun with your hair and don’t forget your rollerskates.


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