British musical giant Coldplay chose the Otago Daily Times, of all the world’s media outlets, to reveal lyrics to their new album.
Each individual set of lyrics appeared as religious allusions and several contained passages in the Persian language Farsi.
Many of the advertisements outlined the accompanying chords to the songs.
The album, Everyday Life, will be released on Friday.
A Warner Music New Zealand spokeswoman said the ODT was the only newspaper in the world to feature the lyrics to the 15 songs. It wasn’t the first time the ODT was used by the band for the exclusive release. It was also one of a handful of newspapers around the world to feature the album’s track listing on October 24, ”spotted by eagle-eyed fans in their classified section”, the spokewoman said.
The band later tweeted to their 23.7 million Twitter followers yesterday afternoon that anyone in the ”Dunedin area of New Zealand” could find the lyrics to all the songs from their upcoming album in the ODT.
For those of you in the Dunedin area of New Zealand, you can find the lyrics to all of the songs from Everyday Life (out Friday) in Tuesday’s edition of the Otago Daily Times. There’s an excellent article on Buenos Aires’ nightlife next to the Èkó lyrics on p17. PH pic.twitter.com/A1oG7hrRSZ
— Coldplay (@coldplay) November 18, 2019
The message is signed off with ‘PH’, meaning Coldplay manager Phil Harvey.
