The vibrant, sparkling new perfume that’s a future classic

By MiNDFOOD

The vibrant, sparkling new perfume that’s a future classic

The fruity-floral new perfume from Kate Spade New York is akin to a mood boost in a bottle.

Researchers have proven a link between our sense of smell and our emotions in the past, showing scents that remind us of happy memories have the ability to actually lift our spirits. We think the buoyant and sparkling new Kate Spade Eau De Parfum that’s just landed on counters is the ideal prompt in that regard!

Juicy and bright

Unlike any other perfumes we’ve come across recently, the initial encounter is fresh, light, fruity and delicious, settling into a stylish and pretty scent that lasts beautifully. So delectable and moreish are the lingering notes, they inspire us to indulge in repetitive sniffs of our wrists as we couldn’t quite get enough.

“What’s that smell?” our office colleagues piped up after just one spray, getting up from their desks to find out more. It’s when we knew this perfume is likely to be a hit with men and women alike!

The answer lies in top notes of citrusy bergamot combined with dominant sweet wild strawberry, a combination that bursts with optimism and happiness and recalls a walk in the sun through a fruit and bloom-filled garden.

A floral heart of rose and freesia adds a fresh femininity and gently softens into base notes of ambroxan and cashmeran that add a well-rounded woody touch to the fragrance, instilling it with depth and confidence.

“My objective was to capture the unique scent of this lush and extremely elegant red fruit to feature joyful femininity, sublimated by gorgeous rose essence, the queen of flowers, explains renowned perfumer Marie Salamagne, the creator of this future classic.

She’s certainly managed to reinvigorate the sweet and bright fragrance category, as there are no overwhelmingly cloying or sickly elements here, just a clean and delicious fragrance that will appeal to both young and young at heart!

Iconic emblem and style 

Of course it’s not just the scent that makes us fall in love with a fragrance. We’re not afraid to admit the way a bottle looks on our dressing table has significant influence over our purchasing habits too. The iconic New York fashion and accessories label, first established in 1993, more than delivers on this account too, translating a number of its recognisable house codes into stylish elements of the perfume’s design and packaging.

Clean and modern with gently curving lines the chic bottle hints at scent of the peach-pink liquid inside, with the weighty enamel cap giving a nod to the brand’s favoured pink hue. Three spades, a symbol regularly embraced by the label in new and unexpected ways each season, adorns the cap as well as the repeating pattern embossed on the box, a fitting and beautiful link between the many of the fabrics used in Kate Spade New York’s signature print dresses.

All of which comes together to make one of the must-try scents of the season.

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