Be it favour for her considered ingredient approach, a movement to buy local in a challenging year for the economy, or just the fact her products actually really work, thereâ€™s little doubt Kiwi Emma Lewishamâ€™s eponymous skincare brand has been a smash hit in the little over a year since launch.
We have an inkling itâ€™s a combination of all three, and with two new additions landing this week, itâ€™s likely her reputation for effective luxury skincare will be solidified even more.Â
A desire to round out a worthwhile skincare routine pushed Lewisham to add a cleanser and an exfoliating treatment to her stable which already contains a lauded hyperpigmentation serum as well as SPF, a night oil and a night cream.Â
â€śProper cleansing and exfoliation slows down ageing, enables the following skincare products to penetrate the epidermis effectively, and lays the building blocks for strong overall skin health,â€ť points out Lewisham.
Formulating her oil cleanser – a winner for removing makeup and spf – with flower extractsÂ including Bulgarian lavender, neroli absolute and rose absolute as well as pollution-vanquishing Vitamin E, means itâ€™s designed to brighten and gently encourage cell turnover while ensuring skin is left hydrated and soft – not stripped – when itâ€™s rinsed easily away with water.
Tackling a physical exfoliant is a rarity these days post microbead ban, with plenty of brands preferring to go the AHA route to skin refreshing and resurfacing, but a Lewisham says sheâ€™s gone one better – combining the most effective AHAâ€™s including Lactic Acid from maize and BHA from Willow Bark, with an environmentally friendly, round-shaped jojoba beads. We can attest the soft, cushy nature of the particles is unlike any harsh, scratchy scrub weâ€™ve ever tried, the combination perfect for using a couple of times a week after cleansing to reveal bright, clear skin. Added Pentavitin helps skin retain hydration long afterwards too.Â
â€śIâ€™ve wanted to release a truly efficacious, but 100% natural, cleansing range that was true to our brandâ€™s core for many years, explains Lewisham. â€śI believe cleansing is often a second thought. People donâ€™t place enough importance on cleansing properly and exfoliating. Itâ€™s the underdog of the skincare industry, and Iâ€™ve set out to change this.â€ť
The new products are also refillable and recyclable through the Emma Lewisham Beauty Circle program.
* Emma Lewisham Illuminating Oil Cleanser with Quadruple Flower Enzymes, Papaya & Chia, $77
* Emma Lewisham Illuminating Exfoliant: with AHA/BHA & 24 hour hydration, $83
Available from https://emmalewisham.com/ and selected retailers.