The low-fuss, heat-free way to style your hair in seconds

Nail stylish, on-trend, low-fuss hair with Joico’s new heat-free styling products

Keen to grab an extra few minutes in bed in the morning? The hair Gods have delivered! It might be the pandemic-effect but chic, low fuss styles with natural tousles and movement are seriously trending, with taste-makers everywhere skipping the heat tools and morning blow-dry in favour of celebrating the natural texture of their locks. Even better? There are products that make styling the look in seconds a reality.

“Curls and natural waves are having their moment right now,” says stylist and Joico Brand Ambassador Felicity Bruce of Cocoon Hair Design. 

Hand in hand with the low-key approach is one of the most significant trending haircuts being adopted worldwide, the textured shag – or in other terms, a very stylish mullet – likely to become among the most requested style in-salon in the coming months. 

Just look at the way Billie Eilish recently broke records with the first image of her blonde version of the style. The photo got a whopping one million likes on Instagram in just six minutes.

“It’s the perfect time to lighten the weight of your locks with layers,” confirms Bruce. 

Slightly 70s elements dominate, whether it’s a more edgy approach with collar-length hair at the back and slightly shorter in front or longer sweeping layers and a soft ‘curtain’ fringe. ‘Lived-in’ feathered texture is fuss-free regardless of length. It’s easy to manage, and versatile, you don’t have to work hard to style it. 

To get the lift and definition necessary to nail the nonchalant look, as well as define bouncy natural curls to minimise flyaways, Joico has a number of heat-free styling products that are simple to use and don’t require a wash and blowdry. 

Essential Styling products 

An exciting new arrival, Joico’s long-lasting RiseUp Powder Spray, elevates limp hair in a couple of seconds with just a few puffs. Delivering immediate volume at the roots and light texture throughout hair, it’s ideal for styling the shorter top layers of a modern shag, but also gives a serious boost to fine, flat hair types and relaxed or tight curls alike. 

The lightweight, dry spray has a super fine nozzle so it gets right where you want it. 

“You don’t need to tease your hair! Just spray a couple puffs into the root of the hair and move your fingers on the scalp in a circular motion, you’ll get volume for days,” explains Joico Brand Ambassador Larisa Love. She also suggests spraying a couple puffs into your ponytail or add to any braid – French, Fishtail, or Dutch – to add relaxed texture.

In the formula Silica Silylate provides grip and density, allowing hair to be infused with lightweight lift while Moringa Seed Extract, a well-known antioxidant and free-radical scavenger, helps protect strands from dullness caused by environmental pollution.

Joico RiseUp Powder Spray will be available in-salon and online from May.

Time saving styling

“For curls and natural waves the hottest product this season will definitely be Joico’s Zero Heat Air Dry Styling Creme, says Felicity Bruce. “It’s a creme styler that you scrunch and leave to air dry and it gives hair that effortless, air-dried look, but without the frizz. The no-heat, no-hassle styler is for when you want to wear an air-dry style and still look polished.” 

With two different versions available, Joico Zero Heat for Fine/Medium Hair has a texture that’s designed so it won’t weigh your locks down, just adds shiny definition. Zero Heat for Thick Hair styles natural waves and curls without leaving them crunchy or stiff as well as smoothing excess volume and frizz in coarser strands. What’s more, it cuts down natural drying time and avoiding excessive heat styling will leave hair luscious and healthy in the long run. 

And remember what we said about more time in bed? Spray Joico Weekend Hair Dry Shampoo and quickly refresh your style without the shower. It instantly absorbs any excess oil at the roots making your hair look, feel and smell clean as well as adding a touch of volume so you no one will know you hit snooze a second time. Less washing means your hair colour will stay looking fresh for longer too.

Waterless beauty products that help minimise water waste

On World Water Day these beauty products help minimise water waste.

Among key beauty trends that will make an impact this year, you might be surprised to learn water consideration is near the top of the list. 

Globally, water is well on its way to becoming a precious commodity as consumption and climate change outstrips supply.

As we all become more conscious of these challenges and adapt our habits to address them, so too beauty brands are adressing the way they manufacture and formulate products to limit their dependence on water.

As we mark World World Water Day, we consider the importance of fresh water and its importance to our home and family life, our livelihoods, cultural practices, wellbeing, and local environment. With this year’s theme of ‘Valuing water’ it’s a good time to look at the ways we contribute to unnecessary wastage. 

Waterless beauty products have been around for years – consider the way bar soap has been used for generations, but fell out of favour before its recent return! However the variety of products and their uses continue to grow and brands innovate to find waterless and limited water solutions. 

There are two areas to consider: 

  1. Water is one of the most common ingredients in beauty product formulation. It is often used as a filler as its cheaply available, but can also help with texture and performance, making products nice to use and easier to spread. 
  2. Water consumption necessary to use each product, particularly relevant in regards to shower and bath-related beauty items  A study by Watercare on water use in Auckland found that people typically use between 140 and 175 litres of water a day. The biggest portion of that (27%) was in the shower. 

With these challenges to consider, brands are acknowledging increased demand and addressing accountability, with new water targets as part of their sustainability plans as well as innovating products that need less water to formulate or in the process of using.  Effective anhydrous products (products that contain no water) can take many forms, such as cleansing balms, moisturizing oils, body butters, pressed serums and dry masks.

Here are 5 of the best:

Ethique Pinkalicious Shampoo bar, $22

Solid beauty bars are one of the most visible and popular ways to minimise waste. According to Kiwi beauty brand Ethique, a leader in the category, an average shampoo or body wash can be made of up to 80 percent water. Conditioner is even higher at up to 95 percent. Using solid bars to clean and condition your hair in the shower not only minimises water waste but cuts down plastic too. According to the brand you will save at least 3 plastic bottles and 2750mls of water with one bar. 

Dermalogica Daily Superfoliant, $112

Similarly powder cleansers and exfoliants that negate the use of water in formulation continue to gain favor. They are much lighter to package and ship and have skin benefits too. Some active ingredients can deteriorate over time when mixed with water so in powder form they retain their potency until activated. Water free products also often don’t require preservatives to ward off bacteria that can sometimes thrive with water-based products. This powder exfoliant resurfaces and deep cleanses skin and wards off daily pollution build up with Activated Binchotan Charcoal, Niacinamide, Red Algae and Tara Fruit Extract. 

Two Birds Beauty Replenish & Repair Bio Retinol Serum, $79

Not only are face and body oils incredibly nourishing for skin with essential fatty acids and lipids close to those our skin makes naturally, they’re easy to formulate without using water. This lightweight serum-oil hybrid is designed to soothe, repair and protect your complexion.

Living Proof Perfect Hair Day Dry Shampoo, $61

Showers use 10 to 20 litres of water every minute. There are a few ways you can minimise this excess waste. Install a showerhead with increased water efficiency, limit your showers to no more than 4 minutes, or ditch the shower altogether! We jest, but by using a dry shampoo to increase the number of days in between washing your hair you’ll be consuming significantly less water. This award-winning formula absorbs oil, sweat and odour from hair in just 30 seconds without leaving behind visible residue meaning you can get away with going another day before washing. Just spray into you roots and leave for 30 seconds before massaging in with your fingertips. 

Benamor Rose Amelie Soap, $15

Ditch the body wash and switch to a classic bar soap in the shower instead. Soaps have come a long way – this isn’t an old-fashioned lump of lard, it’s full of gentle, hydrating botanical oils. While some water is used in the formulation of bar soaps it is minimal compared to equivalent liquid products.