At the end of 2017, LUSH partnered with Sumatran Orangutan Society (SOS) to support the protection of orangutans and their rainforest home, with the launch of the #SOSsumatra campaign and a limited edition Orangutan Soap across Europe.
There are only 14,600 orangutans remaining in the wild in Sumatra. In tribute to them, LUSH made 14,600 soaps, which flew off the shelves, selling out in many countries in a matter of days and raising $242,360 NZ. The proceeds enabled the charity’s Indonesian partners, the Orangutan Information Centre, to buy 50 hectares of oil palm plantation land, to reclaim and restore native forest to an area on the edge of the Leuser Ecosystem in Bukit Mas, Sumatra.
As of March, 2018, the limited edition SOS Sumatra shampoo bar will be rolling out across Asia Pacific. SOS Sumatra shampoo bar has a brand new base, that’s completely palm oil and SLS free – containing extra virgin coconut oil from Nias (an island off of mainland Sumatra), sodium coco-sulfate and water purifying moringa powder. Hair will be left soft, moisturised and delicately scented with uplifting patchouli and orange oils.
The design was inspired by a giant SOS distress call that had been carved into the landscape by artist Ernest Zacharevic as part of Splash and Burn, a campaign drawing attention to Sumatra’s dwindling forests and the demise of iconic species such as the Sumatran orangutan at the hands of the palm oil industry.
Save Our Souls installation by Ernest Zacharevic