Sofia Vergara looks set to be the next celebrity to launch a beauty brand.
The Modern Family star is preparing to follow in the footsteps of Alicia Keys, Selena Gomez, Kesha, and Halsey by launching her own beauty venture.
While the name of the brand and its products are yet to be announced, Vergara is working on the project behind the scenes by hiring Chris Salgardo to be her chief executive officer.
“Throughout his career, Chris has proven himself to be one of the beauty industry’s most influential voices and leaders. His creativity, authenticity, and track record for success make him an invaluable partner, and I am so excited to work with him and Cantabria Labs in this new endeavour,” Vergara said in a statement to WWD.
Salgardo is the former president of Kiehl’s and has also had experience working for brands such as L’Oreal, Shu Uemura, and Giorgio Armani Beauty.
The upcoming beauty venture will be a partnership between the Colombian actress, her business partner Luis Balaguer, and Spain-based pharmaceutical lab Cantabria Labs.
Cantabria Labs president Juan Matji added that Salgardo’s experience would be instrumental in “offering the consumer a new generation of smart products and solutions for skincare, beauty and health that we expect to be a success in the United States.”
Vergara, 48, is quite the cosmetics expert. Last year, she told beauty entrepreneur Charlotte Tilbury during an Instagram Live that she did her own make-up every day for the entire run of Modern Family.
“It was like therapy. I would go there at 5am, start my make-up, I’d do it faster than anybody, and it was really fun,” she shared.
View this post on Instagram
Cover Media
