Thinking about investing in luxury fragrance? STYLE talks to Nick Smart, fragrance guru and founder of Agence de Parfum, about whatâ€™s happening in the world of niche fragrance right now.
The biggest changes that are happening in fragrance right now areâ€¦ shared fragrance â€“ that both men and women can wear â€“ and a trend toward multi-functionality scents that can be worn at any time. Travel sizes and discovery sets are in very high demand as well.
The fragrance fanatic of 2020 isâ€¦ more informed and more ingredient savvy. Thereâ€™s been a move towards clean fragrances, ethically sourced ingredients and an increase in online traffic. However, in the niche category thereâ€™s been an increase in brick and mortar traffic, where the astute customer is looking for the experience and a chance to ask questions and discover new fragrances.
The current fragrance notes to watch areâ€¦iris and mimosa notes are currently on trend, lending to fragrances a powdery, sophisticated nuance.
The mistake we make when shopping for fragrance isâ€¦ Not trying enough fragrances. Aim for at least three, one being the fragrance you like most, then compare it with at least two alternatives.
Luxury fragrances are worth spending on becauseâ€¦ of the quality, refinement, packaging, and most importantly, the story behind the brand â€“ the history, production methodology and pure raw materials. These natural, superbly constructed fragrances will last on the skin up to three times more, due to higher concentration of raw materials.Â
This autumn I will be wearingâ€¦ Santal Volcanique by Maison Crivelli.
Favourite place in Europe to shop for fragranceâ€¦ Lubin Boutique Paris
The best masculine fragrance of winter 2020 isâ€¦ Santal Volcanique â€“ Maison Crivelli â€“ easy wearing, sandalwood, multi functional.Â
Best feminine fragrance of winter 2020 is…
Phantasma by Liquides Imaginaires itâ€™s aÂ soft, delicate woody/citrus floral â€“ easy wearing.
Best shared fragrance of winter 2020 is…
Idole De Lubin- Woody, sophisticated, multi functional, warming, robust, long lasting.