Lancôme extends probiotic developments to revitalising the eye area

By MiNDFOOD

Lancôme extends probiotic developments to revitalising the eye area
Combat the signs of fatigue and ageing including fine lines, wrinkles, dark circles and dryness with the new Lancôme Advanced Génifique Eye Cream.

The skin around your eyes is very fine and delicate, making it prone to signs of ageing and fatigue. All day, every day, your eyes also work hard, constantly expressing emotion, squinting and blinking, which can lead to fine lines and creases around your eyes. Dark circles and fine lines are one of the top three concerns for women worldwide, with twice as many people searching ‘eye treatment’ than ‘face care’ online.

The Génifique advantage

Since 2009, Lancôme has been evolving its Génifique range with a unique formula that works to visibly improve radiance, elasticity, firmness, hydration, skin tone and smoothness. One of the key ingredients in the formula is Bifidus extract, a probiotic that helps to strengthen the skin. New to the Génifique family is the recently evolved Lancôme Advanced Génifique Eye Cream, $124, which now includes ingredients to both hydrate the area and strengthen the eye contours.

Delivering a strong microbiome for more youthful, radiant eyes

Whether you want to brighten dark circles or reduce the appearance of fine lines and wrinkles, Lancôme Advanced Génifique Eye Cream helps to treat the delicate eye area with a new groundbreaking formulation. Microbiomes are communities of organisms that live on and inside our bodies. Many are essential to good health. In addition to the well-known gut microbiome, your mouth, skin and eyes each have a unique microbiome. Your eyes have a specific microbiome dedicated to protect the skin against daily aggressions.

The eye microbiome is an emerging area of research, but like other microbiomes, its health is important. Lancôme Advanced Génifique Eye Cream is formulated with millions of probiotic fractions in a creamy gel texture to strengthen the eye microbiome and help the eye area recover faster from daily damages, reducing the signs of premature ageing, as well as brightening the area and minimising the appearance of fine lines and wrinkles.

Day after day, see youthful, radiant-looking eyes.

  • To learn more about Lancôme Advanced Génifique Eye cream, visit themarket.co.nz

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