Here’s How You Can Support New Zealand Fashion Designers & Retailers Right Now

The COVID-19 crisis has been incredibly challenging for local retailers, and the fashion Kiwi industry has been hit hard with most shutting up shop and pushing pause on deliveries.  As a result, it’s left many fashionistas wondering how they can best support the brands that they love.

To celebrate local fashion, a collective of our much-loved homegrown designers, brands, retailers and public relations agencies have rallied together to launch a one-of-a-kind online shopping night, Together Today.

Together Today, which goes live right here from 5pm Thursday 14 May, will offer Kiwi fashionistas one-night-only deals, discounts, giveaways and more.

Prior to the launch of Together Today, STYLE put this question to a handful of New Zealand designers: Why is coming together and the sense of unity so important in the fashion industry right now?

Here’s what they had to say.

Ingrid Starnes 

“We are all facing the same challenges and uncertainty right now and it is a time more than ever to come together as a community to show support, solidarity and aroha for the industry”

Georgia Currie, Founder of Georgia Alice 

“Like most industries, the fashion industry is going to face challenges while we navigate a recovering economy and new retail climate. It’s nice to lean on each other through this time and know we’re all experiencing similar challenges.”

Gosia Piatek, Founder, Kowtow 

“It’s so important for customers to show their support for the New Zealand fashion industry. Our stores, wholesale partners, media, and manufacturers have been affected globally, and there is no better time than now, to band together and come out of this stronger.”

Sarah Harris, Co-founder, Harris Tapper

‘While fashion at its core inherently reflects diversity and individuality, if we wish to ensure the future viability and sustainability of our industry, we need to come together with this purpose in mind.’

Anjali Stewart, Co Founder twenty-seven names 

“During tough times like these, it’s our peers in the fashion industry that continue to inspire us and make us feel like we aren’t alone in the trenches. Coming together for this event has been a way to express this feeling of solidarity and work towards the common goal of keeping our creative industry alive” 

Steven Boyd, CEO Deadly Ponies

“New Zealand’s style and creativity is underpinned by local fashion designers. Now more than ever, we must support local brands that breathe life into our national identity.”

Kathryn Wilson 

I have always loved the sense of community felt amongst New Zealand Designers and manufacturers which I feel is unique due to our size and scale. We all know each other personally and do not consider each other businesses as competition, but more as an opportunity to collaborate and learn from each other.

During the last 6 weeks of lockdown in NZ I have reached out to several business owners and designers in the industry to ask how they have dealt with the closure of retail, delays from manufacturers and revised payment terms from suppliers and creditors but also to share my own learnings and experiences so we can all benefit from each other.

The Secret About Squalane: TheNew Skincare Ingredient You Need in Your Routine

Let’s face it: staring at an ingredients list on the back of your favourite moisturiser or serum can be perplexing. However, there are certain hero ingredients that can make a difference to your skin … and squalane, a plant-derived ingredient that mimics the moisturising properties of our skin, is one of them.

“For a long time, brands have called out things like acids, peptides or vitamin C as the key ‘actives’,” explains Lucy Shaw, retail skincare manager at MECCA Brands. “Consumers are now seeing ingredients like squalane, probiotics, ferments, adaptogens emerge as the new generation of ‘actives’. 

“Up until recently, applying oil on the skin was not advised and consumers saw oil as something that would ultimately lead to blemishes. Now that we are more educated on what is in our products, consumers are aware of the benefits of using oils and fats, such as squalane, on their skin.”

While we have just recently begun to hear more about squalane, it’s actually been used in skincare for quite some time. In fact, squalane is very closely related to squalene – a fat or lipid that is naturally produced by the sebaceous oil glands in our skin.

“As it is such a great moisturiser, it’s perfect to pair up with a humectant such as glycerine or hyaluronic acid as the two will work together to keep your skin hydrated long-term,” says Shaw. “You can find squalane in moisturisers and serums.” Get your daily fix of wonder ingredient squalane with these skincare essentials. From left to right: Indie Lee Squalane Facial Oil ($56 from Sephora); The Ordinary 100% Plant-Derived Hemi-Squalane ($8.99 from Farmers); Biossance Squalane + Vitamin C Rose Oil ($156 from Sephora);  Tatcha The Serum Stick ($85 from MECCA); Kate Somerville ExfoliaKate Glow Moisturiser ($115 from MECCA). 

“Squalene is a protective antioxidant that is produced naturally by the skin,” says Shaw. It helps keep our skin hydrated, but like many other processes that begin to slow as we age, the production of squalene does, too, which means by the time we reach our 40s we can start to experience drier skin due to the decrease in squalene.

This is where squalane comes in, says Shaw. “Squalene is converted into squalane through a process called hydrogenation (adding hydrogen) and it has a molecular structure that is very similar to the natural oils found in your skin.” And while products that use squalene do exist, the ingredient is highly unstable. “In general, squalane is preferred for use in cosmetics because it is more stable, colourless, odourless and has a longer shelf life,” adds Shaw. 

Shaw says the bulk of the squalane that we see in skincare products today comes from plant-based sources. “You can find squalene and squalane in olive oil, sugar cane, wheat germ and rice bran most commonly,” she says.

As for what squalane does for the skin, it really mimics the benefits of the squalene our body produces naturally. It particularly benefits those with dry or dehydrated skin, but squalane is beneficial for all skin types as it helps keep skin hydrated around the clock, reducing the appearance of lines and wrinkles. “It is a master of moisturising and nourishing the skin,” says Shaw. “But it does it in a way that’s lightweight and easy for the skin to absorb.” 

With autumn here and winter just around the corner, it could be the ideal time to work squalane-based products into your routine. “Squalane helps to reinforce your skin’s protective barrier and support the ceramides locking your skin cells together,” says Shaw. She explains that when the skin barrier is compromised – which often happens over the cooler months – it loses moisture more rapidly and is more sensitive to the outside environment. “Squalane will essentially help your skin to function at its full potential,” says Shaw. “It also helps your cells intake oxygen more effectively, provides antioxidant protection and helps your cells to regenerate. 

“Overall, it will make for smoother, more moisturised skin that is supple and bouncy.”