The COVID-19 crisis has been incredibly challenging for local retailers, and the fashion Kiwi industry has been hit hard with most shutting up shop and pushing pause on deliveries.Â As a result, it’s left many fashionistas wondering how they can best support the brands that they love.
To celebrate local fashion, a collective of our much-loved homegrown designers, brands, retailers and public relations agencies have rallied together to launch a one-of-a-kind online shopping night, Together Today.
Together Today, which goes live right here from 5pm Thursday 14 May, will offer Kiwi fashionistas one-night-only deals, discounts, giveaways and more.
Prior to the launch of Together Today, STYLE put this question to a handful of New Zealand designers: Why is coming together and the sense of unity so important in the fashion industry right now?
Here’s what they had to say.
“We are all facing the same challenges and uncertainty right now and it is a time more than ever to come together as a community to show support, solidarity and aroha for the industryâ
Georgia Currie, Founder of Georgia AliceÂ
“Like most industries, the fashion industry is going to face challenges while we navigate a recovering economy and new retail climate. It’s nice to lean on each other through this time and know we’re all experiencing similar challenges.”
Gosia Piatek, Founder, KowtowÂ
“Itâs so important for customers to show their support for the New Zealand fashion industry. Our stores, wholesale partners, media, and manufacturers have been affected globally, and there is no better time than now, to band together and come out of this stronger.”
Sarah Harris, Co-founder, Harris Tapper
‘While fashion at its core inherently reflects diversity and individuality, if we wish to ensure the future viability and sustainability of our industry, we need to come together with this purpose in mind.â
Anjali Stewart, Co Founder twenty-seven namesÂ
âDuring tough times like these, itâs our peers in the fashion industry that continue to inspire us and make us feel like we arenât alone in the trenches. Coming together for this event has been a way to express this feeling of solidarity and work towards the common goal of keeping our creative industry aliveâÂ
Steven Boyd, CEO Deadly Ponies
“New Zealand’s style and creativity is underpinned by local fashion designers. Now more than ever, we must support local brands that breathe life into our national identity.â
I have always loved the sense of community felt amongst New Zealand Designers and manufacturers which I feel is unique due to our size and scale. We all know each other personally and do not consider each other businesses as competition, but more as an opportunity to collaborate and learn from each other.
During the last 6 weeks of lockdown in NZ I have reached out to several business owners and designers in the industry to ask how they have dealt with the closure of retail, delays from manufacturers and revised payment terms from suppliers and creditors but also to share my own learnings and experiences so we can all benefit from each other.