According to hej hej co-founder Kiki, it was a love for colourful, easy-to-wear clothing that inspired the much-loved fashion brand. “We wanted to create a new category in the industry by offering a range of distinctive pieces, made from premium fabrics and yarns, available exclusively online and through our popup stores,” explains Kiki.
Since launching just a couple of years ago, the linen-based homegrown fashion brand has gone from strength to strength, and this week Wellingtonians will get to experience hej hej up close and personal.
With a large Wellington customer base, but no brick-and-mortar stockists in the city, hej hej is taking the opportunity to let loyal Wellington have a hands-on experience with the newest collection.
To celebrate the brand’s latest collection, hej hej is hosting a pop-up event at Caughley from the 3rd to 9th of August.
The hej hej pop-up will run 3 to 9 August at Caughley. The new Ode to Linen collection is also available online now.
