Gwyneth Paltrow, Victoria Beckham and beauty leaders team up for coronavirus aid

The beauty and wellness industry is the latest community to join together to support those on the frontline of the coronavirus crisis.

Gwyneth Paltrow, Victoria Beckham and Drew Barrymore are just some of the industry giants raising funds.

Together, they announced Beauty United, a “grassroots coalition” which will fundraise and bring awareness to the Frontline Responders Fund. “It started as a small group of beauty + wellness founders on a Zoom call instigated by @moj. It grew rapidly as we joined forces to create @thebeautyunited,” shares Zanna Roberts Rassi, co-founder of Milk Makeup.

In a video shared online, over 40 beauty and wellness leaders pledged their support.

“As we face this global health crisis, with uncertainty, sadness, and fear, we stand in solidarity. As one family,” they shared. “As one community, we pledge to fundraise to support our first-responders, and donate personal care products to frontline healthcare workers. Now is the time to be UNITED.”

Paltrow’s brand goop joins Barrymore’s Flower Beauty, Victoria Beckham Beauty, as well as Lime Crime, Unilever, Revlon and Kylie Jenner’s Kylie Skin.

In our latest issue, Paltrow spoke to MiNDFOOD about the rise of her goop brand, facing public criticism and the importance of resilience and community. Shop MiNDFOOD online. 

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It started as a small group of beauty + wellness founders on a Zoom call instigated by @moj . It grew rapidly as we joined forces to create @thebeautyunited I’m so proud to stand in solidarity with my friends and partners to raise lifesaving funds for our hero’s on the front line. Join us in donating….(Link in bio… ) Please share this video and help spread the word. #TheBeautyunited #frontlinerespondersfund @shanidarden // Shani Darden Skincare @GwynethPaltrow // @Goop @huda & @monakattan // @hudabeauty @iambeadixon // @thehoneypotco @lilligordonfab // @firstaidbeauty @ctilburymakeup // @biancabolouri // @limecrimemakeup @jerrodblandino // @toofaced @justbobbibrown // @EVOLUTION_18 @reaannsilva // @beautyblender @drewbarrymore // @flowerbeauty @eebracey // @unilever @mazdackrassi & @zannarassi @gg_georgie_greville // @milkmakeup @rosiehw // @roseinc @heysharonc // @uomabeauty @drnigmatalib // @cassandragrey // @violetgrey @marianna_hewitt & @laurengores // @summerfridays @drkanodia90210 // @amlabydrkanodia @debraperelmanofficial // @revlon @urbanskinfounder // @urbanskinrx @drbarbarasturm // @greg__gonzalez & @jscloyes // @youthtothepeople @katherinepower // @versed @bagsnob // @ubeauty @awengroff // @arfabrands @greggrenfrew // @beautycounter. #BeautyUnited @hollythaggard // @supergoop @victoriabeckham // @victoriabeckhambeauty @shannonvaughn_ // @pursoma @tcofoley // @follain @jeffreyraider // @harrys @costafrancisco // @costabrazil @drjoshaxe // @ancientnutrition @hotstuffth1 // @hatchbeautybrands @justbeingkurt // @vitalproteins @moj // @beautycon @jhhudis // @esteelaudercompanies @jdemsey // @esteelaudercompanies @cdmnyc // @toofaced @jenccohan @kyliecosmetics @kylieskin @kyliejenner @krisjenner @kimkardashianwest @milk @ms_ari

A post shared by Zanna Roberts Rassi (@zannarassi) on Apr 8, 2020 at 9:56am PDT