Dua Lipa Named as New Ambassador for Puma

Dua Lipa has been unveiled as the latest celebrity brand ambassador for Puma.

The ‘New Rules’ hitmaker joins the likes of Adriana Lima, Selena Gomez and Cara Delevingne in teaming up with the brand, and will appear in a series of international campaigns and initiatives for the sportswear giant, all aimed at inspiring and empowering women across the world.

Dua will also be lending a creative hand in the new partnership as she revealed she’s looking forward to collaborating with Puma on clothing collections, and said she’s been wearing the brand since her childhood.

“My very first memory of Puma was when I was around six or seven years old and my dad bought us a pair of matching burgundy suede sneakers, they were my favourite shoes!” she told British Vogue.

“From performance rehearsals to hiking in the hills, it’s important to feel comfortable and look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in, and look forward to bringing them all to life with the Puma team.”


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She also took to Instagram to announce her new role as brand ambassador, sharing two snaps of her wearing pieces from the sportswear brand while posing in a mirror.

“I am clearly very excited to announce that I’ve joined the @PUMA family as their new brand ambassador!!! Can’t wait for u to see what we have in store for ya,” the ‘Physical’ singer wrote.

Next year, she will front Puma’s ‘She Moves Us’ female-focused project, which will focus on connecting sport and culture, and the sports brand is also sponsoring Dua’s upcoming Studio 2054 virtual live-streamed performance on 27 November, which will feature an appearance by FKA Twigs.


Britain’s most fashionable man? Vogue praises Prince Charles’ sense of style

His daughters-in-law Kate and Meghan are regularly lauded for their fashion sense, but 71-year-old Prince Charles, well-known for patching-up and mending his clothes, has probably been considered a less likely British style icon – until now.

“I’ve always admired the way you dress,” Edward Enninful, editor-in-chief of British Vogue, told Charles in an interview for the fashion magazine’s latest edition.

The praise for his timeless dress sense seemed to take the heir-to-the throne, who usually favours double-breasted suits accompanied with a tie and matching handkerchief, by surprise.

“I thought I was like a stopped clock … people come round after 25 years to dressing like I do,” he said with a laugh. “I’m very glad you think it has style. I mind about detail and colour and things like that.”


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Watch a clip from the interview between The Prince of Wales and @BritishVogue editor @Edward_Enninful as they discuss sustainable fashion and The Prince’s own sense of style. Follow our link in bio to watch the video in full.

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The male members of Britain’s royal family have usually taken a back seat to the females when it comes to fashion coverage.

Kate, wife of Charles’s elder son Prince William, has previously featured on the cover of Vogue while Meghan, wife of William’s younger brother Harry, has guest-edited the magazine.

Charles, who has long campaigned on environmental issues, was interviewed for Vogue about his commitment to sustainable fashion, something he said he had always taken to heart.

“I’m one of those people who hate throwing anything away. Hence, I’d rather have them maintained, even patched if necessary, than to abandon them,” he said, calling on manufacturers and consumers to be less wasteful.

He added: “But it seems to me there are huge opportunities, particularly now, within the whole sustainable fashion sector, to counter this extraordinary trend of throwaway clothing – or throwaway everything, frankly.”