Activewear has just gotten a fashionable makeover with the launch of Aje’s gorgeous new brand.
Australian conscious fashion house Aje has introduced a new performance athletic-wear brand, AJE ATHLETICA. The capsule collection features ‘function-oriented’ pieces, including leggings, sweatshirts, tees, tanks, and 100% recycled puffer jackets and windbreakers, perfect for the gym, track, yoga studio or any off-duty occasion.
In line with Aje’s sustainable values, AJE ATHLETICA is made from 70% consciously-sourced materials, which are recycled, organic and eco-friendly.
Aje co-founder Adrian Norris says the launch of their new brand was driven by the “growing desire for comfort and versatility, and a demand for performance-based athleticwear.”
“We’ve taken the magic and design DNA of Aje, and cultivated it into a one-of-a-kind, functional and stylish product offering– emphasising performance and wellness above all else.”
The capsule encompasses colours inspired by Australia’s natural landscape, a driving force behind Aje’s vision.
AJE ATHLETICA capsule is available in Australian and New Zealand stores and online at ajeworld.com.