Aje steps into the world of activewear with sustainably-led ‘Athletica’ capsule

By MiNDFOOD

Aje steps into the world of activewear with sustainably-led ‘Athletica’ capsule
Activewear has just gotten a fashionable makeover with the launch of Aje's gorgeous new brand.

Activewear has just gotten a fashionable makeover with the launch of Aje’s gorgeous new brand.

Australian conscious fashion house Aje has introduced a new performance athletic-wear brand, AJE ATHLETICA. The capsule collection features ‘function-oriented’ pieces, including leggings, sweatshirts, tees, tanks, and 100% recycled puffer jackets and windbreakers, perfect for the gym, track, yoga studio or any off-duty occasion.

In line with Aje’s sustainable values, AJE ATHLETICA is made from 70% consciously-sourced materials, which are recycled, organic and eco-friendly.

Aje co-founder Adrian Norris says the launch of their new brand was driven by the “growing desire for comfort and versatility, and a demand for performance-based athleticwear.”

“We’ve taken the magic and design DNA of Aje, and cultivated it into a one-of-a-kind, functional and stylish product offering– emphasising performance and wellness above all else.”

The capsule encompasses colours inspired by Australia’s natural landscape, a driving force behind Aje’s vision.

AJE ATHLETICA capsule is available in Australian and New Zealand stores and online at ajeworld.com.

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