Adidas and Allbirds are joining forces in an attempt to create the world’s lowest carbon footprint shoe.
The footwear brands aim to produce a performance sneaker that emits as close to zero carbon as possible.
The German sportswear brand and the New Zealand-American start-up are looking to bring the shoe to market sometime in the spring or summer of 2021.
Every element of the design, manufacturing and distribution process will focus on carbon reduction.
The two brands will putting aside competition concerns by sharing technology for the collaboration. The shoes will even be stamped with the logos of both companies.
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