Celebrating L’Oreal’s 100th Birthday

By Julianne Liebeck

My trip to Paris for L'Oreal's 100th Birthday celebrations was a whirlwind affair, Julianne Liebeck blog on MiNDFOOD.

Its not every day I get to attend a 100th Birthday party…in Paris.

The trip was with a three-day gathering of L’Oreal talent from around the world in the Jardin des Tuileries. We shared our experiences of cutting and styling, and learnt of the latest research by L’Oreal.

At night at le Zenith a superb show was staged by Alexandre de Paris Alde Coppola, Trevor Sarbie and their teams. It was a tribute to our industry.

Nicolas Hieronimus, L’Oreal President of Professional Products, shared with us his vision for L’Oreal over the next 100 years.

Next on our itinerary we returned to Jardin des Tuileries for the launch of the colour INOA, which is ammonia-free, zero-fragrance and improves the hair’s condition.

That night, 5000 guests attended a gala dinner at the Grand Palais. Describing the event as “spectacular” does not do it justice.

The gala was an event that celebrated 100 years of conquests, drive and passion. It showcased the projects that make the world more beautiful, projects based on core values such as education, encouraging self-esteem and promotion of scientific research.

Thank you L’Oreal, it’s a privilege to be a part of your future.

L’Oreal you are so very worth it.

L’Oreal celebrates 100 years and reaffirms commitment to corporate responsibility.




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