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Trend Alert: New Wave Feminism

Jaden Smith & Video Game Character Star in Louis Vuitton’s New Campaign

An unlikely duo are fronting the latest Spring/Summer womenswear advertising campaign from Louis Vuitton. Jaden Smith and Lightning – a video game character from Final Fantasy XXIII – feature in the campaign which, according to Creative Director Nicolas Ghesquière, weaves a narrative about the modern-day, multi-faceted heroine.

While Smith is no neophyte when it comes to pushing sartorial boundaries, the Louis Vuitton campaign is the young up-and-coming rapper debut in the modelling world. As for why Ghesquière chose Smith to feature in the campaign: “He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. “

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