It’s campaign season and Balmain’s Fall 2015 striking ads, lensed by the noted Mario Sorrenti, feature a trio of¬†supermodels with their genetically blessed sisters.
Kendall Jenner and¬†her famous sister Kylie follow in the footsteps of their half-sister Kim Kardashian West and her husband Kanye West, who featured in last season’s Spring Summer campaign.
Models Gigi¬†and Bella Hadid add this campaign to their already impressive portfolio. Gigi has already faced the campaigns of¬†Tom Ford, MaxMara, Guess – and Bella has graced the cover of Jalouse, V (with Gigi), Grey and Unconditional magazine.
Erika Smalls, sister of Puerto Rican supermodel Joan Smalls, is thrown into the public limelight from a relative unknown¬†to a¬†high fashion model.
Creative director Olivier Rousteing said in a statement that he wanted to¬†celebrate the “unique and¬†unconditional love of siblings”.
Model brothers¬†Armando and Fernando Cabral also feature in the campaign.