Ruby bids Winter farewell with their new Pre-Spring collection, Good Witch. Launched in-store and online last Friday, the collection is fun and feminine with ruffles, bold metallics and Seventies cuts. Bridging the Winter-Spring binary expertly with greys, soft pinks and dark florals, Good Witch has an ethereal quality that makes it a must-have for the coming season.
Today H&M announced that it will team with much-loved London-based designer, Erdem, for its next designer collaboration. The fashion giant revealed that visionary filmmaker Baz Luhrmann has been tasked with bringing the collection to life through his unique storytelling. The collab will be the first time that a collection for men has been included in H&M’s always-anticipated designer collaboration.
“I am so happy to collaborate with H&M and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.
The ERDEM x H&M collection will be available in selected stores worldwide on 2nd November 2017. Watch the teaser film below.